Beauty Newsletter Trends
In September, several emerging topics have taken off in the beauty space. Leading the charge is Makeup & Cosmetics, with 163 mentions and an impressive +1.23% growth rate.
TOP BEAUTY TRENDS - UPDATED SEPTEMBER 2026
20 Results
1
Makeup & Cosmetics
topicGrowing Growth
163
Mentions
+1.23%
Growth
81
Score
2
Skincare
topicDeclining Growth
46
Mentions
-29.63%
Growth
84
Score
3
Wellness & Self-Care
topicExploding Growth
13
Mentions
+125%
Growth
97
Score
4
Pet Care
topicExploding Growth
12
Mentions
+100%
Growth
100
Score
5
Luxury Fashion
topicExploding Growth
7
Mentions
+500%
Growth
91
Score
6
Glossy
topicGrowing Growth
7
Mentions
+33.33%
Growth
73
Score
7
Cybersecurity
topicExploding Growth
5
Mentions
+50%
Growth
66
Score
8
Slow Living
topicExploding Growth
5
Mentions
+50%
Growth
100
Score
9
Señora Era
topicExploding Growth
5
Mentions
+50%
Growth
72
Score
10
beauty business
topicPeaked Growth
4
Mentions
73
Score
11
pop culture
topicPeaked Growth
4
Mentions
71
Score
12
Glossy Podcast
topicExploding Growth
3
Mentions
+100%
Growth
67
Score
13
Sephora
topicExploding Growth
3
Mentions
+100%
Growth
75
Score
14
fashion
topicExploding Growth
3
Mentions
+100%
Growth
68
Score
15
Old Navy
topicExploding Growth
3
Mentions
+100%
Growth
75
Score
16
Wellness Routines
topicExploding Growth
3
Mentions
+100%
Growth
100
Score
17
New York Fashion Week
topicExploding Growth
3
Mentions
+100%
Growth
72
Score
18
Pottery Barn
topicExploding Growth
3
Mentions
+100%
Growth
75
Score
19
Holiday Decorating
topicExploding Growth
3
Mentions
+100%
Growth
100
Score
20
fashion industry
topicExploding Growth
3
Mentions
+100%
Growth
68
Score
Trending Topics
Beauty Overview
Active Trends20
Total Mentions298
Growing17
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Beauty Trends FAQ
What are the most popular beauty topics in newsletters?
We track beauty trends across 500+ newsletters. The most discussed topics are ranked by total mentions and growth velocity.
How often is beauty trend data updated?
Data is updated weekly as new newsletter issues are published. Growth rates and velocity scores are recalculated with each update.
What do the growth metrics mean?
Growth rate compares mentions in the last 30 days vs. the prior 30 days. Velocity measures 7-day acceleration. "Breakout" means a topic is surging with high velocity and growth.
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